“We didn’t find out who originally made the lettering for these two movies. Some speculate it could have been Godard himself – Godard’s interest in graphic design and typography is clear, with many of his other films employing such strong typography-only titles and intertitles. They are almost a self-sufficient entity, another character in the movie, another comment.
This style of lettering is so interesting to us because it is such a clear renunciation of the “pretty”, classical title screens that were common in that time’s more conservative films. It has a more vernacular and brutishly low-brow character; this lettering comes from the street:…”