What is the destiny of a failed communication? If a project was denied by commissioner or initiater or client or even by yourself, for any reasons, can you refer to it as a failure?
Anyone could have this experience—especially if you are a designer—but the actual reasons, processes and causes of refusal are diverse. This each unfertilized egg has its own hehind story. But here in this issue, we are not interested in ‘why’ or ‘how’ the rejection came out, but more in ‘what is the next step’.
Although rejection is largely caused by external factors, the situation concerns your own creation and the lost chance for the work to be shown in public and realised. Faced with this outcome, do you apply the unrealised project to other situations and allow the egg to finally hatch in another context? Or do you transform the body into a clever and aesthetic Frankenstein?
In this 9th issue of umool umool, 10 projects are invited to describe the hidden destiny of the rejected project. Some of them simply show documentation of a denied proposal and allow others create an alternative story in it. Some assertively suggest a second life for the rejected work, rather than an ephemeral destiny. For those who would like to transmit these ghost projects into their own interpretation, only images of work are presented in the printed book. The description of each project is announced on the web page.
Concept & design: Na Kim.
Contributors: Alain Delluc, James Goggin, Rikard Heberling, Hyoun Youl Joe, Na Kim, Karen van de Kraats, Hyo Kwon, Kyeong Soo Lee, Karel Martens, Karl Nawrot, Yeoun Joo Park, Daniel Pianetti, Astrid Seme