Manifesto.
To say that the end result is what counts is just not true. Not even in design. Rather, a good designer is more concerned with the process; that winding, potholed road he embarks upon every time he gets a new job. “Manifesto.” is an exhibition that leaves the final result to one side so as to focus on the creative process: 13 posters comprising the 13 personal manifestos of 13 renowned international designers are all brought together under one roof. Whilst some of these statements are very well known, others have been prepared exclusively for the exhibition: some are programmatic pieces of writing, some are detailed work manuals, all are passionate tributes to graphic design, creativity and the design culture. Walking through the works of “Manifesto.” is like opening the door to studios that – from Amsterdam to New York, from Milan to London – have contributed to the history of contemporary design. It’s like wandering around the desks, peeking in the drawers, rummaging through computer desktops and pencil boxes; It’s like having a coffee with their gurus, asking them to explain the basic principles and their ultimate goals.
With Daniel Eatock, Edenspiekermann, Ken Garland, Bob Gill, KesselsKramer, Ellen Lupton, Enzo Mari, Bruce Mau, Mike Mills, Bob Noorda, Bre Pettis & Kio Stark, Stefan Sagmeister, Vignelli Associates
Curated by the independent
Venice based graphic studio, Tankboys, and copywriter Cosimo Bizzarri
XYZ, Treviso, Italy
12th september – 31th october 2009