The J. R. Geigy A.G. chemical concern was the starting point for a great moment in the history of Swiss graphic art and advertising. “Research for tomorrow” – the former Basle-based company also lived up to this forward-looking slogan in its communication: its design was intended to increase sales of products “made in Switzerland”. Symbolic imagery and striking typography had their places in the varied formal vocabulary just as much as learning from non-representational art.
This exhibition is the first comprehensive show of this important Swiss contribution to the history of design.
To 24 May 2009
Museum für Gestaltung Zürich