Laëtitia Badaut Haussmann

Lining the walls of the Galerie Allen, Paris, May 15 – June 14, the images of Laëtitia Badaut Haussmann from the Maisons françaises, une collection series affirm their strange uniqueness. Drawn from a larger selection, they originate from a collection of the decoration magazine Maison Française, dating from 1971 to 1989. From them, the artist has extracted adverts that she treated in a specific way. After converting them to black and white, she removes any trace of text or symbol that reveals their commercial purpose. While the formats vary, the printed area is the same for each of the images in the series. Using subtraction and, therefore, reversing the process of production for advertising images, Laëtitia Badaut Haussmann offers a smoothing and an equalisation of all the selected images. Sometimes still readable when they are presented as a single object, they are more complex when the information load is greater. In those in which the meaning was governed by the commercial necessity of the advert (selling a model object, as much as a model life), in getting rid of the brand and the slogan, the images have nothing to sell except themselves and their rapprochement in the exhibition space offers an unsuspected potential narrative.

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