All Possible Futures – Exhibition & Catalog

The exhibition All Possible Futures explores speculative work created by contemporary graphic designers.

The premise of All Possible Futures originated in 2003 over a conversation between the curator of the exhibition, Jon Sueda, with a graphic designer, about the exhibition and the critical discussion of lost explorations built on speculation and uncertain ground. What would graphic design look like if the discipline supported such speculative practices as a legitimate area of enquiry?

The works in All Possible Futures embody a wide range of approaches to the idea of speculation. They encompass everything from self-generated provocations to experimental work created ‘in parallel’ with client-based projects to unique situations where commissions have been tackled with a high level of autonomy and critical investigation. They highlight different levels of visibility and publicness within the graphic design process.
Some projects were made for clients and exist in a real-world context, while others might otherwise have gone unnoticed: failed proposals, formal experiments, sketches, incomplete thoughts. In the spirit of the show’s title, the exhibition itself shifts and evolves over the course of the visitor’s experience. Some works are traces of pieces. Others must be manipulated or engaged with in order to become fully apparent.

Jon Sueda’s intention is that All Possible Futures asks more questions than it definitively answers, with the hope that it will function as a porthole into a universe of highly sophisticated work that has been striving to find a way out into the world.

Closing and launch of the catalog published by Bedford Press, February 12, 2014, from 6.30pm, SOMArts Cultural Center, San Francisco.

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