FIGURE: The Possibility Of A New Name In 64 Pages

FIGURE is a Paris-based cultural journal featuring art, design, music, architecture, nature, photography, medias, gastronomy, style, sport and art de vivre investigations.
A year ago, editors Côme de Bouchony & Vincent de Hoÿm received a letter saying that they would trespass trademarks rights with the name Figure. They entered into negotiations for keeping their beloved name but the opposing party was not willing to agree to any compromises.
So they decided to make a clean sweep and get a fresh new name, and they have 51 possible new ones: 51 French words and expressions used by English speakers, compiled in this newspaper, a very limited collectors special edition, currently showed at Laurent Mueller gallery in Paris.

This entry was posted on Monday, June 10Art, Graphic Design, Periodicals. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.