Thick As A Brick

Thick As A Brick presents a selection of more than 100 catalogues, books, art editions and zines published by Mousse and shown within three brick structures conceived by Kuehn Malvezzi and produced by the Danish company Petersen Tegl. On view until April 14, Giò Marconi, Milan.

At the end of the last century, it was thought the new millennium would be represented in design and architecture by incorporeal values such as lightness, transparency, and evanescence, inspired by the fluidity of communication as well as the intangible nature of finance. The world seemed intent on becoming liquid. Instead, in the last few years everything has changed.
The economic crisis has profoundly modified our society and hence transformed the approach to architecture and culture at large: the world is seeking a new firmness, a solidity that both architecture and design (as well as art, fashion, and cuisine – some of the most interesting expressions of human culture) are making the center of their practice. Human beings are looking for reliable new touchstones, getting back to basics, to find that stability in which it seems necessary to root (or maybe better to re-root) our society. Traditions and history serve as a point of departure to grow and develop, better than before, and concreteness is the new manifesto for contemporary cultures in Western and even in the Eastern world.
Thick As A Brick goes back to simple, manual practices and ancestral materials – such as the brick used here as a narrative device – and to ancient, basic ideas in order to rediscover their potential: projected into the future, such renewed values serve as a groundwork to literally build a new encyclopedia of balance, strength, and positivity. In this project, these basic materials are replaced by books, iconic tools for spreading knowledge down through the centuries…

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