ABC Primer – Rainbow Series

ABC Primer – Rainbow Series,
an alphabet (26 different posters), by Cobbenhagen Hendriksen,
translating their commissioned work and using the whole spectrum of the rainbow.

Standing for a thorough comprehension of their commissioners requirements and initial question, Cobbenhagen Hendriksen approach is a conceptual and experimental one. The singularity of every project pushes them to find forthright answers with the designs and to achieve uniqueness in form.

Using the ABC-Primer of design ‘principles’ (A is for Awareness, B is for Beauty, C is for Commitment …etc.), originally written for the exhibition on the identity for De Hallen Haarlem (December 2009), Cobbenhagen Hendriksen (re-)appropriate their design solutions, typography and aesthetics from works made for several commissioners. Playing around with characteristic, distinctive or typical elements and re-using these in a different context, resulted in this poster series containing a colorful remix of sketches, ideas, projects and proposals.

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