ROOKIE – open call

ROOKIE is an ini­tia­tive that takes place over seve­ral mon­ths, con­si­sting of a con­test for the most intri­gu­ing inde­pen­dent book pro­ject, a.k.a. art book (March-June 2012) and a festi­val aimed at pre­sen­ting and pro­mo­ting a wide survey of this par­ti­cu­lar cul­ture of art publi­shing (December 2012).
Rookie is a word that refers to some­one at the very start of their pro­fes­sio­nal career, some­one who doesn’t quite have all the expe­rience requ­ired to make it in the ‘major league’. A Rookie isn’t quite an ama­teur, but he’s not yet a full-fledged player. He’s got con­fi­dence, but he’s still got to prove him­self on the play­ing field.
Within the ROOKIE con­test and festi­val, the word serves up a novel con­no­ta­tion, descri­bing the young gene­ra­tion of inde­pen­dent publi­shers and the debut nature of the ini­tia­tive itself as the very first edi­tion. These Rookies – arti­sts, cura­tors, publi­shers, gra­phic desi­gners – are pro­fes­sio­nals in their trade, col­lec­ti­vely cre­ating a new envi­ron­ment for the art book and dri­ving its pro­gress.
The con­test is now open for sub­mis­sions.

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