Graphic Design: Now in Production – catalogue





The Graphic Design: Now in Production exhibition explores how graphic design has broadened its reach dramatically over the past decade, expanding from a specialized profession to a widely deployed tool. With the rise of user-generated content and new creative software, along with innovations in publishing and distribution systems, people outside the field are mobilizing the techniques and processes of design to create and publish visual media. At the same time, designers are becoming producers: authors, publishers, instigators, and entrepreneurs employing their creative skills as makers of content and shapers of experiences…











The Graphic Design: Now in Production catalogue and exhibition – with more than 250 artists and some 1,400 images – survey the vibrant landscape of graphic designers who have seized the means of production and are rewriting the nature of contemporary design practice. Charting a rich vein of activity that cuts across wildly diverse fields, Graphic Design: Now in Production chronicles the postmillennial scene of all-access design tools and self-publishing systems, the open-source nature of creative production, and the entrepreneurial spirit of the designer turned producer.

Part operating manual, part academic reader, and part sourcebook, the catalogue features writings by some of the field’s major thinkers, including Åbäke, Ian Albinson, Peter Bil’ak, Andrew Blauvelt, Rob Giampietro, James Goggin, Peter Hall, Steven Heller, Jeremy Leslie, Ellen Lupton, Ben Radatz, Michael Rock, Dmitri Siegel, Daniel van der Velden, Armin Vit and Bryony Gomez-Palacio, and Lorraine Wild. Freely mixing writing styles, from personal rants to the collective speak of Wikipedia, the book touches upon hundreds of topics.
Picking up where the design authorship debates of the 1990s left off, this catalogue examines the evolution of graphic design in an expanded field of practice. It considers myriad issues, such as the changing nature of reading and writing, self-publishing and clientless design, the persistence of the poster and the book in a screen-based culture, the designer’s voice in the age of crowdsourcing, the visualization of journalism, the ubiquity of branding, and the democratization of design tools and software. Sprinkled throughout are numerous bits—factoids, explanations, and tangents—exploring everything from fake Apple Stores to Adobe DPS, Ghanaian coffins to cultural analytics, Scriptographer to heraldry. …


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