Graphic Design Situations / Publishing on the Road

©Grégory Ambos, Zak Group

Graphic Design Situations / Publishing on the Road

The purpose of this “Tour de France in 4 acts for 1 publication” project is to map a territory: the scope of the practices and thinking that constitute graphic design in France today.

It aims not to define graphic design and/or designers, but to outline the specific features of the profession and to gain a sense of graphic design from the inside. This publication will be an active tool that fosters discussion between graphic-design stakeholders, in order to create a mesh of knowledge and references.

Our thinking will be structured by four themes and a series of public round-table panel events in four French towns, at which graphic designers, researchers, critics and theorists will address four themes: the difficulty of deciding on a definition of graphic design; reaching beyond the divide between cultural and commercial commissions; the question of research into graphic design; the new territories of graphic design.

The book will thus explore these four themes through a range of textual material: original writings, panellists’ contributions, and historical texts that are now hard to access; the latter will be available for download before each event. The book will be published in French after the last event, in March 2012.

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